无情怀 不创业——苏州中菱电梯董事长陆明锋的创业生涯

在国家总理都振臂高呼“大众创业、万众创新”的今天，创业早已不是新鲜事。但在创业界充斥着“互联网思维”“风投”等新鲜概念的同时，传统制造业却被遗忘在角落。

诚然，制造业辛苦、利润低、更没有太多高大上的概念吸引投资，中国制造业又普遍产能过剩、竞争激烈，想要突出重围更是难上加难。然而经历了互联网泡沫与金融危机的美国开展的“制造业回归”告诉我们，经济体最终还是要落到实处，才能保持长久的发展活力和竞争地位。

陆明锋1993年刚参加工作，从事电梯行业的二十多年里，做过设计、工艺、安装与调试，每一步都很努力，每一步都很坚实，都很快成为部门业务骨干!

苍天总是眷念有才干能的人，就在陆明锋已经熟练掌握电梯技术和工艺时，企业给了一个销售岗位的机会。设计工艺的技术经验，安装调试的现场经验，使他思路更开阔，更贴近客户和市场需求，更理解客户需要什么样的产品和服务。

从做一名普通销售，到成立自己的销售公司，在西北市场打拼了十多年，陆明锋对电梯行业已经深有心得。 “无论什么企业，都必须有效控制销售、生产、安装、服务的每个环节和细节”。在陆明锋看来，要提供最完美的客户体验，必须自己掌握更长的产业链条。

有才干的人总是善于实践自己的想法，于是，电梯行业的一个充满活力的公司—苏州中菱电梯有限公司于2011年初诞生了!尽管电梯行业已经开始增速换挡，陆明锋依旧创办起了属于自己的公司—苏州中菱电梯有限公司，这就是一个电梯人之于电梯的浓厚情怀。

苏州中菱电梯有限公司2011年初正式成立
2012年第一台“中菱”品牌电梯下线
2015年6月，建成95.8米高的电梯试验塔

试验塔成功安装调试电梯：
载重1600kg速度6m/s高速电梯
载重1600kg速度2.5m/s病床电梯
载重1600kg速度2.5m/s观光电梯
载重3000kg无机房电梯

是的，一方面房地产市场已经逐步走出黄金期，另一方面民营品牌数量达到巅峰，竞争白热化，给新品牌留的机会太小了。但陆明锋坚信，市场虽缓，城镇化不缓，品牌虽多，精品不多。只要打造一流的品质和服务，一定有生存的空间。在有梦想的陆明锋眼里，电梯行业并不完美，还有很多可以改进可以努力的地方，他相信，通过他的努力，通过对真正价值的不懈追求，一定能做出一个更好的电梯品牌，给用户带去更好的电梯产品。

创业之初，陆明锋和大家一起冲在一线，尽管公司地处华东，开始的两年苏州中菱电梯65%销往西北地区。目前这个比例已经发生根本性转变，到2014年，中菱的订单量超过了2600台，这样惊人的发展速度让同行佩服不已。

陆明锋审时度势，认为打造新品牌，首先要在电梯配置和质量上下功夫。因此苏州中菱在核心部件方面坚持选择中高端产品，通过引进专家团队，完善技术配置和质量管理，把产品做到极致，无可挑剔，唯有如此，营销和服务才有基础，品牌形象才有保障。

电梯制造质量得到充分保证的同时，苏州中菱电梯狠抓安装和售后服务，通过完善的管理制度，以及直属分公司与代理商的紧密合作，给客户提供及时高效的服务。陆明锋深知，对于一个创立不久的企业而言，盲目模仿其它企业是不可取的，必须根据企业自身的特色量身定制经营模式、管理体系和市场策略，扬长避短。

相比其它电梯品牌，苏州中菱的优势不仅在于好的产品配置和高的性价比，更在于售前售中售后服务，尤其体现在关乎电梯正常运行的后期维保方面。而且随着电梯“后市场”时代的临近，维保服务更成为整梯企业的重中之重。陆明锋深知，做好服务是提高客户满意度和积累企业发展后劲的重要环节之一。

把产品做到极致——完善安装与维保服务——建立和完善中菱特色管理制度——提升客户满意度——建立品牌形象——积累企业发展后劲

陆明锋谈到，目前房地产市场已经与过去的黄金十年告别，但中西部城镇化发展还有很大空间，新城市群规划、自贸区、一带一路等政策落地都力图平衡中国区域经济发展，创造新的经济增长区域，未来的十几、二十年城镇化还要继续发展下去，所以电梯产业依然是有潜力产业。

陆明锋将二十几年来对电梯的深厚情怀，转化成“为客服务”、“为客创效”的孜孜以求，这种情怀已经转化为整个苏州中菱的核心价值观，渗透到每一个员工的内心，又外化到产品、服务中，形成品牌印象。

陆明锋透露：“目前正在和苏州市政府洽谈征地，计划征地100亩。”陆明锋同时表示，苏州中菱的发展蓝图并不是盲目扩张，重要的是保证产品质量和服务质量。他的热情与坚守，必将在电梯行业史上抒写下新的传奇。

作为一个深刻体会企业文化的电梯人，陆明锋十分重视企业文化的建设，苏州中菱电梯把“员工为企业财富之本”落实到员工培训与发展上，“企业的发展就是靠人，就是团队和凝聚力，是软实力。”苏州中菱这个大家庭，给员工提供了优良的发展平台，很多员工已经把苏州中菱当成了自己的家。在最近的一次年会上，一位中菱老员工特别要求朗诵一首他自己创作的《中菱赞歌》，表达对中菱企业的热爱。

Today, when the prime ministers of the country are clamoring for “mass entrepreneurship and innovation,” entrepreneurship is no longer a new thing. However, while the entrepreneurial world is full of new concepts such as “internet thinking” and “wind throwing”, traditional manufacturing has been forgotten in the corner.

It is true that the manufacturing industry is hard, the profits are low, and there is not much concept of attracting investment. The Chinese manufacturing industry is generally overcapacity and fiercely competitive. It is even more difficult to highlight the encirclement. However, the “manufacturing return” conducted by the United States, which has experienced the Internet bubble and financial crisis, tells us that the economy will eventually be implemented in order to maintain its long-term development vitality and competitive position.

Lu Mingfeng just joined the work in 1993. In the elevator industry for more than 20 years, he has done design, technology, installation and commissioning. Every step is very hard, every step is very solid, and soon become the backbone of the department!

Heaven always mourns those who have talents. When Lu Mingfeng has mastered elevator technology and craftsmanship, the company has given a sales position. The technical experience of the design process, the on-site experience of installation and commissioning, make his ideas more open, closer to the needs of customers and the market, and better understand what products and services customers need.

From being an ordinary salesman to setting up his own sales company, he has worked hard in the northwest market for more than ten years. Lu Mingfeng has deep experience in the elevator industry. “No matter what company, you must effectively control every aspect and details of sales, production, installation and service.” In Lu Mingfeng’s view, to provide the most perfect customer experience, you must master a longer industrial chain.

Talented people are always good at practicing their ideas. So, a dynamic company in the elevator industry, Suzhou Zhongling Elevator Co., Ltd. was born in early 2011! Although the elevator industry has begun to increase gear shifts, Lu Mingfeng still started. Its own company – Suzhou Zhongling Elevator Co., Ltd., this is the feeling of a lift person in the elevator.

Suzhou Zhongling Elevator Co., Ltd. was formally established in early 2011
In 2012, the first “Zhongling” brand elevator was off the assembly line.
In June 2015, a 95.8-meter-high elevator test tower was built.

The test tower was successfully installed and commissioned:
High-speed elevator with a load of 1600kg and a speed of 6m/s
1500kg speed 2.5m/s bed elevator
1600kg speed 2.5m/s sightseeing elevator
3000kg machine room elevator

Yes, on the one hand, the real estate market has gradually stepped out of the golden period. On the other hand, the number of private brands has reached its peak, competition has become fierce, and the opportunities for new brands have been too small. However, Lu Mingfeng firmly believes that although the market is slow, urbanization is not slow, and there are many brands and few boutiques. As long as you create first-class quality and service, there must be room for survival. In the eyes of Lu Mingfeng, who has a dream, the elevator industry is not perfect. There are still many places where improvements can be made. He believes that through his efforts, through the unremitting pursuit of true value, he will be able to make a better elevator brand. , to bring users better elevator products.

At the beginning of the business, Lu Mingfeng and everyone rushed to the front line. Although the company was located in East China, the first two years of Suzhou Zhongling Elevator was sold to the northwest. At present, this proportion has undergone a fundamental change. By 2014, Zhongling’s orders exceeded 2,600 units, which made the peers admire.

Lu Mingfeng judged the situation and thought that to build a new brand, we must first work hard on the elevator configuration and quality. Therefore, Suzhou Zhongling insists on selecting medium and high-end products in terms of core components. By introducing expert teams, improving technical configuration and quality management, the products are made to the utmost and impeccable. Only in this way, marketing and service have a foundation and brand image. Guaranteed.

At the same time, the quality of elevator manufacturing is fully guaranteed. At the same time, Suzhou Zhongling Elevator pays close attention to installation and after-sales service. Through a sound management system and close cooperation between its subsidiaries and agents, it provides timely and efficient services to customers. Lu Mingfeng knows that for a company that was founded shortly, it is not advisable to blindly imitate other enterprises. It is necessary to tailor the business model, management system and market strategy according to the characteristics of the company itself, and to foster strengths and avoid weaknesses.

Compared with other elevator brands, Suzhou Zhongling’s advantage lies not only in good product configuration and high cost performance, but also in pre-sales and after-sales service, especially in the later maintenance of elevators. Moreover, with the approach of the “post-market” era of elevators, maintenance services have become the top priority of the whole ladder enterprises. Lu Mingfeng knows that doing a good job is one of the important links to improve customer satisfaction and accumulate the stamina of enterprise development.

Make the product to the extreme – perfect installation and maintenance services – establish and improve the management system of Zhongling’s characteristics – improve customer satisfaction – build brand image – accumulate the development momentum of the enterprise

Lu Mingfeng said that the current real estate market has already bid farewell to the past ten years of gold, but there is still a lot of room for the development of urbanization in the central and western regions. The planning of new urban agglomerations, free trade zones, and the Belt and Road Initiative are all trying to balance China’s regional economic development. To create a new economic growth zone, the urbanization of the next ten or twenty years will continue to develop, so the elevator industry is still a potential industry.

Lu Mingfeng has transformed the deep feelings of elevators into “serving for customers” and “creating results for customers” for more than 20 years. This sentiment has been transformed into the core values ​​of Suzhou Zhongling, which penetrates into the hearts of every employee. And externalized into products and services to form a brand impression.

Lu Mingfeng revealed: “At present, it is negotiating with the Suzhou Municipal Government for land acquisition and planning to acquire 100 mu of land.” Lu Mingfeng also said that the development blueprint of Suzhou Zhongling is not blind expansion, and it is important to ensure product quality and service quality. His enthusiasm and persistence will surely write a new legend in the history of the elevator industry.

As an elevator person who deeply understands the corporate culture, Lu Mingfeng attaches great importance to the construction of corporate culture. Suzhou Zhongling Elevator puts “employees as the foundation of corporate wealth” into employee training and development. “The development of enterprises depends on people, that is, team and Cohesion is soft power.” Suzhou Zhongling, a large family, provides employees with an excellent development platform. Many employees have already made Suzhou Zhongling their own home. At the recent annual meeting, an old Zhongling employee specially asked to recite a “Zhongling Zange” he created himself, expressing his love for Zhongling.